Archive for the ‘Uncategorized’ Category

5 Questions You Should Ask Before You Start Working On A New Health Care Logo

Friday, September 15th, 2017

The health industry can be a ruthless environment for businesses. The business terrain changes almost weekly and on any given day new products and innovations can change long and short term projections drastically. To weather all the ups and downs and maintain a profitable path of success, a strong brand must be created, grown, and nurtured with strategic marketing efforts. One such strength comes from having an amazing logo. However, creating and adopting a logo requires more thought and process than it originally seems. Here are 5 questions you should ask before you start working on a new health care logo.

1. Why do I need a new logo?

You should ask yourself why you need a logo in the first place. Obviously, if you do not have one you will need one. But, if your current logo needs an upgrade, examine the reasons why? Perhaps the design itself is old and outdated and no longer reflects the initial impression you want customers to feel when they first lay eyes upon it. Maybe the logo no longer matches up with the name of a business- especially if the name has been modified or changed over the years. Make a list of why you need a new logo first.

2. Will I have the time and resources unveil a new logo?

Once you have decided the business desperately needs a new logo and you have sat down and established the reasons for doing so, you need to ask yourself if this project is financially doable. You also need to figure out if you will have enough time and resources to devote to the unveiling of a new logo. Once you have a new logo you must change the website, letter heads, business cards, business filings, etc. It is no easy task.

3. What am I trying to convey?

Once you have realized you need a new logo and can sustainably continue efforts to create and unveil a new one, you must decide what you want the new logo to convey. This is were qualified marketing teams can assist. Hiring out to a quality advertising agency can free up resources while your new make over is in progress. They will also sit down and strategically analyze what the needs, message, and vision are of the company and how those can be expressed in a fine tuned logo.

4. Who is the target audience?

Is the logo to establish credibility in business to business relationships? Or, is it to help stimulate customer growth and online marketing buzz? Again, a quality ad agency can help you determine the target audience using surveys, data, and other metrics as well as new digital media tactics.

5. What is the time frame?

Whenever you are working on a marketing plan or a re-design of a logo, it is important to establish a scope of work agreement between the business and the ad agency. Setting goals is a very important way to stay on track, to measure success, and to ensure the process rolls out smoothly with minimal supplemental costs.

Make sure to ask yourself these questions before you decide to commit to designing a new logo!

Significance Of Donut Boxes In The Bakery Business

Friday, September 15th, 2017

The origin of this particular type of bakery cookie or Donut is Holland; Dutch introduced it during the 18th century. With the passage of time, it gains so much popularity and explored by Americans since then they use to re-vamp or style them with different flavors and colors. The most common shapes of donuts are the ring shape and long johns (bar-shaped) whereas many new other shapes are also in markets.

A wide range of donuts is present in bakeries, food markets, restaurants and food stalls. That is the item which makes you stop yourself and make you crave for sweet; however, no one can stop him or herself from eating a delicious donut. It is really biased if people or marketer relates the donuts to kids, as they are equally attractive and considered well-liked in all age groups. Previously, it was difficult to preserve donuts for many days and make people eat at the spot or with a day. The utilized or eat bakery item like donut have been deteriorated by getting fungus or drying out. Now, this myth of not being preserved has been removed from the minds of people and bakery owners. Donut Boxes are the way which gives new life to the most liked bakery item i.e. Donuts. Donuts can be stored or preserved it up to the period of one week and that all made possible just because of special custom donut boxes. Some donut boxes are so enchanting that help in enjoying us our delicious food up to 03 months but due to its preservative wrapping inside the box and keeping them in refrigerators.

Packaging is not a Myth – Well dressed and Preserved Donuts’

It is generally accepted by everyone whether it’s a hacker or a gigantic brand; without packaging, you are not even able to make a mark in the minds of the customer. The packaging is the silent salesman and source of advertisement along with security to your merchandise. Nowadays the donut boxes wholesale is very common as marketers and company use to get printed custom donut boxes and inside wrapping in bulk to get them safe from any hassle and to get more life to their donuts. All branded bakery item are always displayed on a single rack, so in the case of donuts, you need to introduce most eye-catching and alluring box to attract a customer. No doubt a mouth-watering taste of a donut with exceptional quality can assure a good health, but a splendid reputation of a pack purely remains the sweetness and flavor intact.

Emotional and Social Attachment with Donuts

Donuts are not only ending to eat; it is also a source of sharing your love with friends, family and loved ones. Printed donut boxes are used on special occasions like Easter, Christmas or birthdays in order to gift them to others. In agreement with various research conducted, millions of donuts are sold in a single day all around the globe, and people use to eat it anytime during the whole day. It indicates us that donut is such a loveable food item and after a coffee, it is the most saleable foodstuff. As environment becomes so much polluted and many new bacteria or viruses emerges with the passage of time; it can be evident that these factors may wipe out the actual taste and quality of the product. It becomes mandatory for the all the donut makers keep them colorful, mesmerizing, sanitized and appealing boxes. It will eventually help them in their business in different ways i.e. increase in sales, reduction in cost, winning customer trust and loyalty towards the brand and make the significant mark on competing brands.

Personalized and Attractive Donut Boxes

It is our everyday routine that we use to visit the nearby bakery. We hard notice that whatever we buy comes in packaged boxes, some have embossed featured and others well designed printed donut boxes. All the boxes come in different sizes, colors, shapes, depending on the product which is wrapping in it. Donut boxes are mostly square or round in shape and designed as a glossy handled cardboard box. Custom printed donut boxes own a company logo and slogan on it along with ingredients used in them. Some donut boxes are decorated with ribbons or tie a ribbon bow to gift purpose.

Donut boxes are different from each other and a price also varies from box to box. Prices depend on the material used in box making, brand advertisement budget, preservation due dates, mono or multi colors, size, and shape. The most eye-catcher is the boxes which are customized or personalized. People also prefer to get special type of donut boxes on auspicious occasions like New Years’ Day, Anniversaries, Birthdays, Mothers’ Day, Fathers’ Day and thanksgiving. On every occasion it is obligatory on us to share gifts or sweetness with those who are special for us, dear to us and our close ones. The delicious donuts are the things which express your cares, love and care towards them. If the gifts of donut are properly wrapped in a fascinating fashion, it will allure the person more.